In the era of digital marketing, having a robust email marketing tool can be the make-or-break factor for your business. Email marketing, combined with SMS and push notifications, can significantly boost your marketing efforts and help you connect with your customers more effectively. One platform that offers these services is Klaviyo. In this article, we’ll take a deep dive into Klaviyo’s features, pricing, and support options, to help you make an informed choice for your business.
Klaviyo’s Pricing Tiers
Klaviyo offers three main plans: The Email and SMS plan, the Email-only plan, and a Free tier.
- Email and SMS Plan: Starting at $60/month, this plan offers a comprehensive package for businesses that want to leverage both email and SMS marketing. The plan includes:
- 1,001 – 1,500 contacts.
- 15,000 monthly email sends.
- A generous allocation of monthly SMS/MMS credits.
- Access to Klaviyo’s mobile push notifications feature, currently in free beta.
- Email and chat support from Klaviyo’s team of product experts.
- This plan includes applicable SMS carrier fees.
- Email Plan: For businesses primarily focused on email marketing, the Email plan, starting at $45/month, includes:
- 1,001 – 1,500 contacts.
- 15,000 monthly email sends.
- 150 free monthly SMS/MMS credits, for businesses that want to test the waters with SMS marketing.
- Access to Klaviyo’s mobile push notifications feature, currently in free beta.
- Email and chat support.
- Free Tier: For businesses just starting out, or those wanting to try Klaviyo’s platform before committing to a paid plan, Klaviyo offers a Free tier. This includes:
- 500 monthly email sends.
- 150 free monthly SMS/MMS credits.
- Access to Klaviyo’s mobile push notifications feature, currently in free beta.
- Email support for the first 60 days, allowing new users to get onboarded smoothly.
SMS and MMS Messaging with Klaviyo
With each plan, Klaviyo allocates a maximum number of SMS credits. In the USA, for example, sending an SMS requires 1 credit and an MMS requires 3 credits. Don’t worry if you exceed the number of contacts or messages in your plan, as Klaviyo provides seamless upgrade options.
Businesses needing to send a large volume of SMS messages, specifically over 95,000 per month, are recommended to upgrade from a complimentary toll-free number to a short code. A short code is a 4-6 digit phone number used to deliver text messages to customers, offering higher throughput than toll-free numbers. Klaviyo provides assistance in securing a dedicated short code for your business when you reach this volume. However, this comes at an additional cost and the specific pricing for purchasing additional short codes is not publicly listed on Klaviyo’s website. For this, it’s recommended to directly reach out to Klaviyo.
Mobile Push Notifications with Klaviyo
Klaviyo also offers a mobile push notification feature. This tool allows you to engage your customers directly on their lock screen with timely, personalized notifications powered by your Klaviyo customer data. The feature is currently in beta and is available for free to all Klaviyo customers with an iOS or Android application. To use this feature, you need to enable push notifications in Klaviyo and install the Klaviyo SDK in your mobile app.
Support and Resources
Regardless of the plan you choose, Klaviyo offers a range of support and resources. These include:
- Step-by-step onboarding: This helps you to understand Klaviyo’s products and features and get started using them quickly and effectively.
- Klaviyo Community: This is a platform where you can ask questions and learn from other Klaviyo customers. It’s a valuable resource for gaining insights into how other businesses are leveraging Klaviyo’s tools.
- Klaviyo Academy: This provides courses and certifications to help you increase your skills and knowledge about Klaviyo’s products.
- Email and chat support: For all your technical queries, Klaviyo’s product experts are available via email and chat.
- Growth success team: For strategic questions about growing your business with Klaviyo, this team is available to provide guidance.
- Agency partners: These partners can assist with onboarding, strategy, and implementation of Klaviyo’s tools in your business.
Managing Your Klaviyo Account
Managing your Klaviyo account is straightforward. You can change your plan from your account page at any time, and Klaviyo accepts all major credit cards for payment.
Conclusion
In conclusion, Klaviyo offers a range of powerful features for email marketing, SMS/MMS marketing, and push notifications. With flexible pricing options and a comprehensive support structure, it’s a platform that can scale with your business as it grows. However, as with any investment, it’s important to consider your specific needs and budget. The free tier is a great starting point if you’re new to Klaviyo and want to try out its features before committing to a paid plan.
Remember, the best marketing platform for your business is the one that fits your needs and helps you connect with your customers effectively. Whether you’re a small business just starting out or a large enterprise looking to expand your marketing efforts, Klaviyo offers a range of tools that could be the perfect fit for you